The 17th International Grain and Oil Exhibition was successfully concluded on June 14, 2024
- Theme:The 17th International Grain and Oil Exhibition 2024
- Venue:China Import and Export Fair Complex · Pazhou · Guangzhou
- Date:2024.6.14-16
- Organizer:Guangzhou Yi Fan Exhibition Co.,Ltd.
- Address:Room 202, Yin Yan Building, No.25-27 Yan Ling Road, Tian He District, Guangzhou, China
- Tel:+86-20-8852 1856
- Fax:+86-20-8852 7871
Exhibitors and Buyers Show Great Enthusiasm for Participation A High-Quality, High-Standard Industry Event
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Exhibition Scale
30,000m2
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Exhibitors
802
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Professional buyers>
52,836
On June 16, 2024, the 17th International Grain and Oil Exhibition (IGO) successfully concluded at the China Import and Export Fair Complex in Guangzhou. As a significant exhibition in the grain and oil industry, the 17th IGO Expo aims to further advance the branding of grain and oil, leading the industry to improve quality, establish brands, and strengthen the industry. The expo focused on product exhibiting and sale, product circulation, project cooperation, information exchange, resource integration, corporate image promotion, and the release of major industry and technological achievements. It created a comprehensive development platform for the entire grain and oil industry chain, promoting the standardization and systematization of the industry, and effectively driving its robust development.
During the three-day event, the 17th IGO gathered renowned regional public brands, brand owners, manufacturers, and machinery suppliers from home and abroad, presenting an efficient annual industry event for new product releases, product selection, brand promotion, and market expansion in both foreign trade and domestic sales. The expo delved deeply into the entire grain and oil industry chain, precisely inviting professional buyers to visit and negotiate, facilitating exhibitors to accurately meet potential procurement needs, uncover more business cooperation opportunities, and support brand building and promotion for grain and oil enterprises. We sincerely thank all the guests, domestic and foreign exhibitors, partners, and visitors for their support and affection towards this expo.
Visitors by Regions
- South China67%
- East China8%
- North China6%
- Central China6%
- Southwest China5%
- Northeast China2%
- Northwest China1%
- Hong Kong, Macao and Taiwan3%
- Overseas2%
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Visitors Source
- Organizer’s Invitation54.5%
- Exhibitor’s Invitation33.3%
- WeChat/New Media/Short video32.1%
- Invited and Organized by Industry Associations15.9%
- Recommended by Industry/Colleague/Friend15.4%
- Website/Email/SMS10.2%
- Others5.6%
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Visiting Categories
- Distributors/Agents25%
- Importers & Exporters/International Traders16%
- Manufacturers15%
- Retails Terminal/Franchises12%
- KA stores/Chain stores KA8%
- Restaurants/Hotels7%
- E-commerce/Community Group Buying5%
- Gift Channels4%
- Government/Associations/Groups3%
- Others3%
- Supply Chain/Logistics2%
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Visiting Objectives
- Purchase46.23%
- Looking for distributors and business partners25.82%
- To know the market needs and innovative technology15.64%
- Stay connect with supplier and dealers12.55%
- Attend forum and conference6.12%
- Evaluate the possibility of exhibiting3.79%
- Others2.14%
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Exhibitors
- Edible Oil25%
- Grains & Staple Foods20%
- Grain & Oil Machinery and Packaging Equipmen19%
- Smart Grain & Oil14%
- Test & Measurement Instruments12%
- New Technologies, New Achievements10%
Exhibiting Goals
- Find new dealers/partners/resellers84.3%
- Promote new clients existing products and expand85.5%
- Meet existing clients and strengthen relationships65.4%
- Get target client data60.2%
- Introducing new products/brands/services32.1%
- Show company image28.9%
- Promote brands and increase recognition by clients27.7%
- Get latest market trends and clients` feedbacks18.6%
*The percentage is based on the number of people who answered this question. Due to the multiple choices of some exhibitors, the total percentage is greater than 100%
Survey for Exhibitors
- Overall satisfaction with the exhibition90%
- Overall Organizational Satisfaction of the Exhibition87%
- Exhibition publicity and industry influence85%
- Professional audience quality80%
- The number of visitors and the on-site transaction rate76%
- Exhibiting target achieved82%
- Willingness to participate in IGO China 2025 again68%
The three-day exhibition efficiently connected exhibitors and buyers, achieving an exhibitor satisfaction rate exceeding 90%. Moreover, over 68% of exhibitors expressed interest in booking booths for next year, marking a significant increase compared to previous years.